Company Overview

Nasser Bin Khaled Automobiles

More than 50 years of experience.

Established in 1957 by the late Sheikh Nasser Bin Khaled Al-Thani, Nasser Bin Khaled Automobiles is the Mercedes-Benz General distributor for Daimler AG in Qatar.

NBK Automobiles has grown over the last decade and is currently employing 377 employees, and continues to be a leading company in providing exceptional service and best parts that stand by Mercedes-Benz worldwide standards.

Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and through offering a wide range of products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. The company promises to not only meet customer expectations, but to exceed them.

Nasser Bin Khaled Automobiles’ future business growth is based on continuing to foster customer loyalty and trust, two highly significant and extremely valuable competitive advantages.

Sheikh Nasser Bin Khaled Al Thani

A Father, A Founder, An Icon.

Born in 1910, the late Sheikh Nasser Bin Khaled Al Thani was endowed, since young adulthood, with an unparalleled sense of ethics, leadership and wisdom in the world of trade and commerce. These qualities enabled him to establish long-lasting personal and business relationships with Arab leaders and earned him the respect of everyone with whom he came into contact.

In 1950, Sheikh Nasser established his own business, Nasser Bin Khaled Al Thani & Sons Holding Company, which was engaged in the trading and distribution of world-class brands in the domestic market. Through his wise leadership and astute business insights, the company swept the country and gained a distinguished position in Qatar and the broader Middle East. Beyond his immediate family, the late Sheikh Nasser Bin Khaled Al Thani’s life and work have left a permanent impression on generations of Qataris, making him an icon and an example to all.

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